Sparkle more, spend less! Save up to 70% off this Black Friday

Black Friday glow-up: stunning sparkle, unforgettable savings!

Save up to 70% off now!

Sparkle now, pay later with our Charm FlexitiCard

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Top collections to explore

Save up to 70%

Shop our Black Friday Deals and find the perfect gifts for everyone on your list.

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Find the sparkle that seals the deal

Enjoy up to 50% off on select bridal rings – shop today and save big!

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Sparkle that turns moments into memories

Because every “special someone” deserves something unforgettable. Shop sentimental to statement styles now.

Save big, on jewellery box staples!

Up to 50% Off – Shop & Save

Sparkle for everyone this season!

For every era of you

Always current, always classic, jewellery that defines what’s next.

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Don't Pay Until 2027*

Flexible financing, easily managed payments. Peace of mind browsing.

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Don’t miss the sparkle! Check out our socials for more! 💎

We are part of the love story! Follow us to see more Canadian Love Stories and the latest trends!

Charm offers beautifully designed engagement rings, wedding bands, diamond earrings, bracelets, and more.

For more than 50 years, Charm Diamond Centres has been celebrating Canadian love stories with beautifully crafted, ethically sourced diamonds. As Canada’s trusted family owned and operated destination for diamond engagement rings and fine jewellery, we’re proud to offer the country’s largest selection of Canadian diamond jewellery. Discover timeless designs that bring a little Charm to life’s most precious moments.

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A Seamless, Supported Shopping Experience

Yours now, pay later

Set up flexible monthly payments* on your purchase, so you can buy stress-free.

Personalized Appointments

Book an in-store appointment with us to get customized, expert advice.

Fuss-free returns

If your purchase doesn’t feel quite right, our flexible return policy can help.

Let our friendly experts help you find your perfect piece.

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